The Founder
Meet Indiana Holley | Founder of Indah Pages, Host of Creating the Muse, and Editor-in-Chief of Creating the Muse Magazine
A brand is not just built. It’s expressed with clarity.
Indiana Holley is a creative director, brand strategist, and the founder of Indah Pages, a brand identity studio for creatives, artists, and entrepreneurs who are ready to express their work with truth, intention, and presence.
With over 25 years of experience across communication strategy, behavioural change, and creative development, Indiana brings a rare blend of analytical thinking and intuitive insight. Her work helps brands distill who they are, clarify how they show up, and design identities that feel as grounded as they are expressive.
Indiana’s background includes shaping national campaigns, designing frameworks for behavioural change, and developing communication strategies for government and corporate sectors. She’s led initiatives like Quit Week for the Australian Government, authored international speeches for the WHO Framework Convention on Tobacco Control, and built alignment strategies for regulatory and market-driven projects.
Her real gift, though, lies in her ability to see through complexity and bring clarity to what matters most.
Today, she partners with soulful founders and creatives in transition to refine their brand identity, messaging, and presence, helping them move forward with confidence and calm authority.
She is also the host of the Creating the Muse podcast and Editor-in-Chief of Creating the Muse magazine, a curated platform sharing the voices of thoughtful creatives and leaders shaping culture through meaningful work.
What Set’s Her Apart?
Most brand consultants focus on visuals and storytelling. Indiana focuses on alignment, clarity, and meaningful connection.
Her approach blends creative direction with strategic thinking, giving clients the tools to build brands that are not just beautiful, but deeply rooted, audience-aware, and resilient over time.
Strategic Thinking Meets Creative Clarity
Indiana draws from over two decades of experience in communication strategy, behavioural insight, and systems thinking. Her process helps clients make intentional decisions about how they show up, not just creatively, but strategically.
Audience Awareness Over Aesthetic Trends
Branding isn’t about personal taste. It’s about resonance. Indiana uses market insight and perception research to help clients craft identities that feel true to them and relevant to the people they’re here to serve.
Built to Adapt, Not Just Impress
Creative work doesn’t exist in a vacuum. Indiana helps brands evolve with confidence by building adaptable messaging systems and brand foundations that can grow as her clients grow, especially during moments of transition or reinvention.
Measured Presence, Long-Term Relevance
Indiana brings a thoughtful lens to brand performance. Not with metrics for vanity, but with intentional tracking of how your brand is received, remembered, and responded to, so your presence stays honest, relevant, and rooted in truth.
Branding isn’t just about being seen. It’s about being known, for the right reasons, by the right people, over time.
‘Indiana doesn’t just refine brands, she helps you embody them. She has a rare gift for translating the essence of who you are into a brand that feels clear, resonant, and distinctly your own. Her ability to merge deep listening with strategic clarity means your vision becomes not just visible, but truly felt. Working with Indiana isn’t just a creative process, it’s a return to alignment, and a bold step into being seen for who you really are.’
Jane Vandermeer, Global Fashion Strategist & Founder of Finesse Business & Style
INDAH PAGES
Indah Pages was founded on the belief that branding is more than how you look, it's how you're received. It’s not about noise or attention. It’s about clarity, resonance, and the quiet confidence that comes from being fully aligned with who you are and how you show up.
Indiana Holley created Indah Pages to support creatives, artists, and soulful entrepreneurs who carry deep expertise but need guidance in expressing it with precision and presence. Her work bridges intuitive clarity with strategic thinking, helping clients become recognisable, relevant, and truly felt in the spaces they lead.
At Indah Pages, branding is not a transaction. It’s a process of refinement. An experience in alignment. A creative evolution.
What Makes the Work Distinct:
Brand Intelligence + Positioning Clarity
We define what sets you apart, and ensure your brand presence reflects it at every touchpoint.
Creative Direction Rooted in Essence
We translate your story, values, and vision into visual identity and messaging that feel both natural and elevated.
Voice + Messaging Systems That Evolve With You
Because your brand isn’t static, it’s alive, and it should grow with your work.
This is branding designed to feel true.
To last.
To reflect who you are becoming.
A Brand Identity Studio for Clarity, Alignment, and Creative Direction
Why Creating The Muse Exists
Powerful Brands Aren’t Just Seen—They Are Remembered.
Creating the Muse was born from the belief that branding is more than visibility. It’s about presence, depth, and thoughtful expression.
Where content is constant and noise is high, Creating the Muse offers something quieter and more lasting. A curated editorial space and podcast that celebrates soulful creatives, founders, and thinkers who are shaping culture through their work, not just their reach.
Through story-led interviews, intentional brand features, and artful visual storytelling, we give voice to the people behind meaningful brands, amplifying what they stand for, how they think, and why their presence matters.
This isn’t about being everywhere. It’s about being felt in the spaces that matter.
Why It’s Invitation-Only
Creating the Muse is a curated platform. By invitation and application only, it exists for creatives, founders, and entrepreneurs who are leading with integrity and who are ready to share their work in a way that feels aligned, intimate, and true.
As part of The Aligned Brand Experience, selected clients are invited to be featured, not just to be visible, but to be heard, felt, and remembered.